A quick Google search will produce countless articles trying to understand the popularity of 'ringtones'; hundreds of bloggers waxing lyrical on the benefits of personalising their cell phones. Interviews with “experts” profering sexy theories about ringtones and identity construction lend an academic seriousness to the Crazy Frog phenomena. The figures are pretty serious too, in the U.S.A. alone, the Yankee Group predicts, ringtones will be worth $500 million. That’s roughly the GDP of Fiji.

Obviously our cell phones needs a voice, but does that voice need to be a polyphonic adaptation of 'Living on a Prayer'?

The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of ringtone spending. Studies by Nick Anderson of Sussex University show that young people are far more aware of the "brand personalty" (the particular identity affiliated with certain brands) than older generations. Anderson suggests that teenagers can deduce a person's character, likes and dislikes, by their branded possessions. Considering the amount of branding in the music industry, it's not unreasonable to say that popular musicians have their own “brand personality”. So, your 50 Cent ringtone, for example, communicates not only a your taste in music, but also your compliance to the whole ‘Fiddy’ meme. Ultimately, for brand savvy youth, this says something about your personality, which, you hope, everybody within earshot understands.

If a cell phone rings in the woods but nobody is around to hear it, are you still down with 50 Cent? Ringtones are about personalization, and about public performance. The publicness of the ringtone is an integral part of its appeal. It's unlikely that anyone would have a ringtone on their landline. In a noisy urban soundscape like the city, silence is an anomaly. Personalised ringtones are simply another irritating sound in the hullabaloo. Most of us manage tune out the sounds imposed on us: muzak, hawkers, traffic, the O'Reily factor, so why try and impose yet another squawk? Perhaps the ringtone is the audio equivalent of territorial pissing; thirty seconds in which YOU pick the soundtrack. For a few moments when your cell phone rings the 50 Cent meme is the most powerful in the sonic environment. Where “Fiddy” is relatively redundant as a social force, certain ringtones allow citizens to demonstrate their dissatisfaction or support of a cause. Independent radio station WFMU have created a variety of anti- George W. Bush ringtones available for download, while engadget.com allows users to choose their preferred presidential candidate ringtone. Condemning other commuters to several cycles of 50 Cent, the theme from 'Star Wars' or a Dubya quote demonstrates your individual tastes and allows others distinguish you as either nemesis or brethren.

In our efforts to relieve poverty, impede environmental disaster or cure the global AIDs epidemic, ringtones are totally and utterly useless. When it comes to enforcing the myth that every individual is special, the artificial uniqueness of a personalized ringtone is just the ticket. Paradoxically, this demonstration of individualism is only really effective in a crowd. As far as this writer's concerned the real purpose of ringtones lies in their ridiculousness. A recent gathering of sensible adults turned to hilarity thanks to an improvised game of "Name that tune". Using Foovely's ringtone preview function, those gathered took turns choosing snippets of songs for the party to guess. Recognising a song in 30 seconds is SO much harder in monophone!

 

Ringtones, A Phones Personality
As mobile phones define one's personality in the same way ringtone defines mobile phones personality. Ringtone is nothing but the pleasing sound from the mobile instrument indicating an incoming call. It provides a sense of personalization to your mobile phone. Using the same old dull ring tone will never be able to differentiate you in the crowd. But, having a personal ring tone will immediately grab the attention. So ring tones are melodies, tunes, sound, noise your mobile make when an incoming call or message arrives.
Ringtone has become a rage among cell phone users, especially youth. Ringtones have brought around a fresh round of innovations to otherwise monotonous mobile phone market. There is always competition among youth for the ringtones downloaded and put to use. Ringtones show that you're up to date and happening. You can truly display your lifestyle and certainly your musical taste on your sleeve.
There are typically two different types of ringtones: monophonic ringtones and polyphonic ringtones. Monophonic tones are simple tunes, most commonly compatible with today's cell phones. The majority of cell phones previously could only make a single tone at a time. The monophonic tones comprised of a series of sequential tones at different frequencies. Polyphonic tones are played on each and every cellular phone now a days that have the capability of playing up to 16 separate tones at once. The combination of tones creates a harmonic melody. Polyphonic ringtones are more musical than a monophonic ringtone.
New ringtone services are operating in order to offer ringtones for download. These ringtones vary from old numbers to just released songs from latest albums. There also are sound effects, anything from chirping crickets to a rocket blasting off to a galloping horse. Ringtones can either be downloaded from net or can be created by the user. The websites vary in that some allow you to purchase specific ringtones while others offer subscriptions that allow you to download an unlimited number of ringtones. Users often download multiple tones so that they can have different rings for different callers. Software is also available that allow consumers to create their own melodic ringtones. The software runs on a computer, and once the tune is set it can be transferred to the phone via a data cable.
Some technical websites declare that the cell phone of tomorrow will replace the MP3 players of today. This will be possible once a dual use battery is invented that can hold a sufficiently long enough charge. The power would last more than a few hours and could be easily recharged. The technicians declare that memory capabilities must be enhanced so that the user can download and store hundreds and thousands of songs. This isn't that far off, in fact an MP3 player being replaced by a cell phone is considered possible within 5 years according to most technical websites. The development has started and there's no looking back. Consumers spent nearly $3.5 billion last year to download 30-second polyphonic renderings of popular songs. Thousands of ringtones are available to suit the personality and mood of the user.

Tones For Your Phones
In ancient times, warriors would decorate their weapons with carvings or jewelry because these weapons became an extension of their lives and an expression of who they were. Today, cellphones are integrating themselves more and more into our lives, becoming an invaluable tool to our work and play. So it is only natural that we decorate our cellphone "weapons" as a form of personal expression and individualization.
There are all kinds of fantastic accessories available to take your cellphone to the next level. After all, why would you want to have exactly the same cell phone that everyone else has, when you can make it uniquely yours?
Boost the Performance factor
You can increase its performance with batteries that last longer than the battery it came with from the factory. These are readily available on the Internet.
If you're on the go and find that your cell phone is dying, you can continue to talk if you have a cellphone charger, which can plug into your car's cigarette lighter. They are very handy, and many cellphones come with one anyway.
If you spent a lot of time in the car, or a lot of time working with your hands, you may need to consider a hands-free attachment. This lets you clip your cell phone to your belt, or lay it beside you on the car seat, and just speak into a microphone and hear through a small earpiece so that you can keep both hands safely on the wheel.
Boost the prettiness factor
Your phone probably came with a gray or silver faceplate, which you can switch to something much more colorful and fun, and appropriate for who you are. Faceplates are available in colors and patterns and textures and can even contain the logo or motif of your favorite band or sports team.
Antennas are available that light up when you get a call, which may not be appropriate in an office setting, but can be a lot of fun when you're hanging out with your friends.
Ring tones are another popular way to customize your cell phone. Ring tones are available for free and for purchase from a variety of companies. Many cellphones can now play different ring tones depending on who is calling. You can select music or find noises or hilarious sounds to make your cellphone stand out from the crowd.

Instead of having the same boring cellphone that everyone else has, why not jazz it up a bit? After all, it's such an important part of your life!